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From Thursday, January 2nd until Friday the 17th, customers at Waterdrinker will receive special offers on plants, flowers, and accessories. Fourteen days of attractive deals that you, as a green reseller, won't want to miss!

From Sunday, November 3rd to Friday, November 8th, the GTC Days will take place at Waterdrinker: six vibrant days of purchasing and inspiration. This edition promises once again to be a unique experience, packed with novelties, surprising market introductions, and spectacular Our Future Plants. It offers the perfect opportunity to discover new trends and stock up on exclusive plants, flowers, and accessories. 

For three days, the grounds of Royal FloraHolland in Aalsmeer will be the epicenter of the floriculture sector. From November 5 to 7, 2024, the Trade Fair Aalsmeer will take place: two halls featuring 600 exhibitors showcasing flowers, plants, novelties, innovations, and products for the floriculture industry.

From Sunday, November 3rd to Friday, November 8th, the GTC Days will take place at Waterdrinker: six vibrant days of purchasing and inspiration. This edition promises once again to be a unique experience, packed with novelties, surprising market introductions, and spectacular Our Future Plants. It offers the perfect opportunity to discover new trends and stock up on exclusive plants, flowers, and accessories. 

On 1 September 2024, Linda van Schieveen will take up the position of financial director at Waterdrinker, which is part of Dutch Flower Group (DFG). Her appointment strengthens the company’s management team currently led by Leon Buskermolen.

Great deals, a lot of variety, and a constant flow of competitively priced plants, flowers, and accessories – the Green Trade Weeks are back! 21 days to replenish your inventory at irresistible prices and kick off the season on a high note.

On Tuesday, May 28th, Interplant Roses will launch a new edition of the World of Sprayroses Magazine. This annual magazine, designed for both national and international florists, is packed with inspiration and tips. You are invited to join us for the launch of this second edition at the GTC!

The AI Florist - developed by Bloemenbureau Holland - is now being deployed for Mother’s Day following the success of Valentine’s Day! This digital assistant helps consumers in assembling a unique and personal bouquet, based on the characteristics of the recipient.

In 2023, we successfully established our own import line from South America. Now, one year later, we have expanded our import lines by establishing a new import line from South Africa. This addition is made possible through a partnership with FreshCap, enabling us to offer an even broader range of flower species.

In 2023, Waterdrinker Flowers achieved a significant milestone! After nearly two years of intensive research, testing, and selecting the right partners, we have successfully established our own import line from South America. This offers numerous benefits to our customers.