It's a well-known one-liner: ‘Every Phalaenopsis is an Orchid but not every Orchid is a Phalaenopsis'. In fact, there are no fewer than 25,000 species! At the Green Trade Center we aim to present as diverse a range of Orchids as possible because it is those other species that are so distinctive, special, unique and, as such, a must-have for every florist.
Together with Cameleon Orchids, Waterdrinker buyers looked at ways of drawing extra attention to these fine specimens and consequently making them more accessible. With so many species, how can florists make sure they can still see the wood for the trees? This joint concept will help. The familiar packaging creates uniformity on the shelves, care information for each variety can be found on the corresponding website. Market demand has also been taken into consideration: these species are available in smaller quantities e.g. 4 plants per package rather than 6.
Waterdrinker and Cameleon Orchids are actively seeking to raise both the profile and popularity of all those beautiful 'other' orchids. The GTC is the ideal place for that in both respects.
